Aionia Olive Oil Label
Typography, classic design
James Lederer had a business concept that involved developing packaging and a label solution for imported olive oil. I helped him refine his idea while still staying true to his vision of concept. The result included a logo cleanup/refine and some classic typography. Proper font selection is key to the mood you are trying to set for any given project. James got old world traditional with refinement and elegance - exactly what he wanted to convey for his product.